Environment Furniture Opens Retail Store at Orange County's Prestigious South Coast Plaza

Environment Furniture, Inc (EFI) will open a new retail location on August 13th, 2007 at Orange County's prestigious South Coast Plaza. EFI is committed to using sustainable materials and responsible processes to create aesthetically sophisticated designs with a true organic quality. The new 2,800 square foot showroom is the company's first freestanding retail outlet using conscious design throughout.

The groundbreaking space will reflect the company's respect for nature. The interior will be composed of eco/sustainable materials, from floor to ceiling. A solid wall of pure Peroba (a 100 year old reclaimed Brazilian wood used in many of EFI's signature designs) highlights the collections. Richly textured, 100% recyclable paper panels designed by Brazilian artist Nido Campolongo will adorn the space. Other panels have been handcrafted from coffee sacks, adding warmth and authenticity.

"This is an infusion of old and new with an organic edge," Chief Designer and Creative Director Thomas Bina says. "If we've proven anything, it's that ecofriendly furniture can also be exciting and vital, and the new space will be a reflection of those values."

A diverse range of EFI's growing stable of collections will be on the floor, including the Santomer dining table, the Beam, Lotus and Laurel collections among many others. A new arrival is the expanded line of Bina Sofas, available for the first time in natural upholstery or "old truck" - an ingenious covering composed of recycled canvas from old Brazilian flat-bed truck tarps. The finished product is a rugged, artful weathered sofa. EFI is rigorous in its commitment to sustainability - even the frames of the sofas are made from FSC certified lumber.

EFI will also be offering organic accessories for the home. Matteo bedding will be available in a cotton/linen blend, along with a line of sheets. Vibrant Sumak Jute rugs will be offered in all-natural vegetable dye colors, in a variety of sizes. Finally, the debut of the Piexes Lamp, a beautiful oversized Japanese rice paper hanging fixture, and the Pierre Lamp, an industrial gun metal grey pendant light used to hang over a dining table.

CEO Davide Berruto believes that South Coast Plaza is the perfect location for sophisticated, and always looking for the next unique product for their home and lifestyle. EFI is going to fill that void,'" he says. "I know if we are successful here we can expand to other markets."

South Coast Plaza's unparalleled collection of over 280 boutiques and department stores, many exclusive to California, attract visitors from around the world. The center continues to prevail as one of the nation's most luxurious shopping destinations for fashion, home furnishings, spa services, dining and more. South Coast Plaza is an ideal setting to accommodate EFI's growing popularity in the emerging green living market.

Environment Furniture is built around an idea that's as revolutionary as it is basic: the fundamentals of design come from nature. The wood used in EFI's collections either is reclaimed or responsibly harvested, providing true diversity in both appearance and texture. In a few short years, EFI has developed a passionate following from world-renown architects, eco/sustainable organizations and members of the design community.